Packaging Design

Souvenir packaging for regional specialties on Jeju Island often suffers from outdated visual design languages and excessive, non-recyclable plastic consumption, misaligning with modern eco-conscious consumer expectations.

To engineer an eco-friendly, structurally sound premium chocolate packaging system that eliminates single-use plastics. The design needed to reduce the carbon footprint while elevating the unboxing experience to narrate the rich agricultural story of Jeju Island.

• Lead Packaging Design
• Lead of Story telling
• Concept Development & Visualization
• Build the packaging structure with the concpet

• Structural Engineering: Designed an innovative, glue-less interlocking paper structure. Using precise male/female die-cut tabs that insert into opposite panels, the package forms a rigid, organic rounded shape that maintains structural integrity under pressure. Internally, layered paper inserts were engineered to keep the artisanal chocolates standing securely without plastic trays. ‍
• Experiential Storytelling (UX of Unboxing): The interior of the unfolding package features a curated map and regional narrative of Jeju. The visual design leverages abstract geometric patterns inspired by the distinct internal white textured endocarp of the local Hallabong citrus fruit, seamlessly blending product ingredients with cultural heritage.

• Adobe Illustrator (Dielines & Vector Graphics)
• Adobe InDesign (Editorial Layout & Documentation)
• Adobe Photoshop (Retouching & Compositing)
• Digital Photography (Studio Lighting & Product Capture)

This project successfully balances environmental ergonomics with premium sensory design, proving that structural sustainable packaging can enhance brand storytelling while entirely eliminating plastic waste.