Character Design

Regional districts often struggle to engage modern audiences and tourists due to outdated, uninspiring promotional assets that fail to translate historic heritage into contemporary visual culture.

To conceptualize and design a compelling, commercially scalable character set representing the Gyeongsangbuk-do district in South Korea, driving regional engagement and digital-physical tourism.

• Lead Character Designer
• Lead of Story telling
• Concept Development & Visualization
• Build the identity and journey

The creative strategy was rooted in historical storytelling, adapting ancient folklore from the Unified Silla Dynasty into a modern character system. The concept centers on "Five Goblins" who disguise themselves as traditional roof tiles ( Giwa ) during the day to protect the household from negative energy.

• Visual Execution: Translated the distinct, intricate textures of ancient historical artifacts into a minimalist, expressive, and highly scalable character system. Each goblin character features distinct personality traits while maintaining a cohesive visual framework suitable for digital media, merchandising, and regional wayfinding systems.

• Adobe Illustrator (Presentation)
• Adobe Photoshop (mock ups)

Awarded the Special Award at the Gyeongsangbuk-do Character Contest. The project demonstrates an exceptional ability to synthesize historical research into a modern commercial asset, balancing cultural preservation with high consumer appeal.