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Lasalle X DBS Bank

Design for contactless payment

Client
Lasalle X DBS Bank
Industry
FinTech / Behavioral Design
Services
Interaction Design (IxD), Behavioral UX, Micro-interactions, Mobile UI Design
Released
March 2022
Location
Singapore
Design for contactless payment

01

Project Overview

Digital and contactless payments have frictionless user experiences that inadvertently cause a disconnect from real-time financial reality. Without the physical tactile sensation of cash leaving a wallet, young consumers suffer from "frictionless overspending."

02

Image To Explain

03

Objectives

To introduce intentional, constructive cognitive friction into the digital payment flows of Gen Z and newly employed young adults. The goal was to emulate the psychological awareness of opening a physical wallet, prompting immediate financial consciousness prior to high-value transactions.

04

Roles

  • Visual Identity & Brand System Design
  • Cultural Research & Narrative Development
  • Merchandise & Application Prototyping

05

Images

06

Design Concept

Rather than disrupting low-value, day-to-day purchases, the solution strategically intercepts the existing Bank OTP (One-Time Password) authentication screen during big-ticket transactions. I redesigned this high-anxiety touchpoint into an informational dashboard utilizing two behavioral design interventions:

  • Relative Valuation Metrics: Translating the absolute bank balance into context-aware metrics (e.g., visualizing the cost of the purchase relative to the user's most frequently purchased items).
  • Comparative Data Visualization: Displaying a clean, high-level comparison of the current month’s spend against the previous month’s baseline right at the point of conversion to trigger reflective decision-making.

07

Tools Used

  • Adobe XD (Interface Prototype)
  • Adobe Photoshop (Images)
  • Adobe Illustrator (Presentation Boards & Illustration)

08

Conclusion

A sophisticated application of behavioral economics to FinTech UX. By transforming a standard security screen into a valuable financial health touchpoint, the design mitigates impulse buying without introducing destructive user frustration.

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